About Software Peeps
About Software Peeps
At Software Peeps, we’re on a mission to empower Airtable consultants to build thriving businesses. Whether you’re just starting out or looking to scale, our resources, education, and community are designed to help you take your consultancy to the next level.
With a focus on actionable strategies, practical tools, and a network of like-minded professionals, Software Peeps gives you the confidence to navigate the challenges of running a consultancy and unlock your potential as a business owner.
We’re not just about building technical skills; we’re about building businesses. By combining industry expertise with a supportive community, Software Peeps equips you to grow sustainably, attract the right clients, and deliver impactful results.
Meet Our Founder
Hi! I'm Jen.

As the founder of Rudd Consulting, I’ve spent over 13 years helping businesses streamline operations, automate workflows, and scale effectively. My team and I have built hundreds of Airtable solutions for organizations ranging from Fortune 500 companies to universities and nonprofits, empowering teams to move beyond spreadsheets and embrace innovation.
Through my work, I’ve discovered that many consultants are incredibly skilled technically but lack the support and resources to grow their businesses. That’s why I started Software Peeps: to help Airtable consultants and aspiring agency owners navigate the challenges of building and scaling a consultancy.

A few highlights from my journey:

  • Airtable Enterprise Partner of the Year: Recognized for delivering impactful solutions that drive results.
  • Industry Expertise: From workflow mapping to change management, I’ve built systems for teams across diverse industries.
  • A Commitment to Empowering Others: I’m passionate about helping consultants turn their skills into thriving, scalable businesses.
I started Software Peeps because of my passion for educating others and helping them build sustainable businesses. It’s incredibly rewarding to share the lessons I’ve learned and see others thrive by applying them to their own journeys.

Jen Rudd, MBA, PMP
Founder
Why Software Peeps?
This isn’t just a resource hub—it’s a community. I believe no consultant has to grow their business alone. By sharing insights, tools, and strategies, we’re creating a space where Airtable consultants can learn, grow, and succeed together.
Whether you’re dreaming of starting an agency or ready to scale, Software Peeps is here to guide you every step of the way.
Ready to Get Started?
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